Advanced Master - Marketing, Design and Creation

Mastère spécialisé ® Marketing, Design et Création

Overview

The Advanced Master in Marketing, Design and Creation brings together managers, designers and engineers. It teaches them to work hand in hand for the benefit of the the company, via design thinking. Students also learn to work across disciplines with other departments, while occupying strategic management functions.

The programme is co-accredited Audencia Business School and Centrale Nantes, in partnership with the Ecole de Design in Nantes.

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Course Content

Principles of design and creation

• Design Thinking et créativité (Design Thinking and creativity)
• Besoins usagers et maquettage (User needs and modelling)

All aspects of design

• Histoire et univers du design (History and world of design)
• Design avancé  (Advanced design)
• Facteurs humains (Human factors)
• Représentation intermédiaire du design (Design intermediary representation)
• Ergonomie et UX (Ergonomics and UX)
• Marques et marketing (Brands and marketing)

Choice of Specialisation

To keep pace with changes in the job market, the Advanced Master® in Marketing, Design and Creation offers two specialisations. At the beginning of the academic year, each student is asked to make a choice, the specialisation will be opened if the required number of students is reached.

Specialisation 1: Product Innovation

This specialisation focuses on the challenges of product development and marketing.

Specialisation 2: User experience

This specialisation puts the user at the forefront of the thinking behind product and service innovation.

In addition to these courses, there is a module on personal development, where each student is supported in preparing to apply for a job, build a career plan, prepare for a career, choose an internship and prepare a professional thesis.

Targeted Skills

• Define and develop an innovation strategy in line with the company's overall strategy
• Manage an interdisciplinary project team with a focus on innovation
• Develop an innovative product or service offering as part of a marketing approach
• Manage the prototyping, engineering and design of products or services
• Develop and promote offers as part of a marketing approach

Employment prospects

This programme is one of the most advanced training courses devoted to innovative business practices. The graduates, with their multidisciplinary training, quickly secure positions of responsibility related to the design process and branding. Some examples: design manager, product manager, project manager, innovation manager, artistic director, innovation manager.

Examples of positions held by our graduates:
 

• LACOSTE – Robin KLENIEC, Global Footwear Marketing Director
• NIKE SPORTSWEAR – Benjamin JEGOU, Brand Creative Director Editorial
• ONEPOINT – Martin LAUQUIN, Creative Strategist
• KERING – Julie EZAN ZECCA, Tech Communication & Community Officer
• BNP PARIBAS – Antonin MOREAU, Product Owner
• L’OREAL – Céline TRAN, Qualitative researcher & User experience designer

 

What opportunities await after the MS Marketing, Design and Creation?

 

Programme strengths

• A programme with more than 12 years of experience
• 3 prestigious schools: Audencia Business School, Centrale Nantes and the Ecole de Design
• No. 1 program in the Eduniversal 2022 ranking in the Art Direction, Graphics, Design category
• A tailor-made annual educational partnership leading to the undertaking of a hands-on project thanks to the collaboration of marketing, design and R&D managers
• Exposure to the most advanced technical and technological tools on the market: CAD / DAO, rapid prototyping, virtual immersion, etc.
• A extensive alumni network to boost your entry into the workforce.
• The first training programme to bring together managers, engineers and designers to learn how to work hand-in-hand for the benefit of the company.